You know what?
Not long ago, I hated social media. To begin with, I didn’t like to disclose a lot of my personal life online, and I thought it was just a place for people to show off.
It’s a time-waster, so I stayed away from it.
That’s why I haven’t posted a Facebook update for more than three years, and just created my personal Instagram account in 2018, which is pretty late compare to most.
Then in 2019, due to some personal reasons, I want to make more money. So I started looking at some side-hustle ideas.
After some research, I found out there are many ways to make money online, from dropshipping, freelancing to being an influencer. And, I chose the latter path. I became active on social media, and I even show my face in public.
So, it comes to the question, why do I contradict myself then? Why do I put myself out on Social media, something that I used to despise?
First thing first, I have to admit I had prejudice on social media before. Sorry, Facebook. Sorry, Instagram. Sorry, Tiktok.
What I have learned is, nowadays, having a good personal brand really helps when it comes to making money, and social media is the best way to showcase myself. That’s why I’m showing up on Youtube frequently, even I still find it intimidating and stressful at times.
It’s the price I’m willing to pay.
If you want to make more money or have more opportunities in life, then chances are, you have considered making an online presence, but unsure if you should take the leap.
In this article, I’m going to share my opinion and what I’ve gone through in my journey so far, hope this can be helpful.
It’s harder to grow if you are hiding behind the scene
Let me get it clear. It’s not a must to be a public figure to make money online.
You may have heard of people running a few profitable e-commerce stores without letting others know they are the owner.
And you don’t have to show your face being an influencer as well. There are plenty of successful content creators not revealing themselves, and still have millions of subscribers or followers.
That being said, those are mostly the early entrants. If you ask me if you can do the same now, then my answer is, unless your content is really unique, for example making animation from scratches, such as The Based Zeus or The Improvement Pills, it’ll be a long shot to get the result you want.
That is because the game has evolved, and there is too much noise on social media. You need to do better than posting quality content to stand out, especially if you are just a nobody. The most effective way to differentiate yourself from everyone by far has to be putting yourself out and tell your story.
You have your own life journey and no one can copy that, and it’s the best way to earn trust and connect with the audience.
This fast track the process of growing your tribe, and you’ll get the result faster.
2. It’s important to build your Personal brand anyway
It’s awesome to be well-known for being an expert.
When you have social proof, people will respect and trust you more. You’ll be exposed to more opportunities, and you can persuade people easier.
I put myself out on social media and keep posting quality content for more than a year, and I already see the difference. Headhunters approach me more often than before, and some high profile people connect to me on LinkedIn. Not what I’m expecting but I guess it’s a good indicator that I’m making progress.
And there are more benefits to come.
I love building my personal brand because it is transferrable in nature. It’s the main reason I choose to be an influencer instead of running e-commerce.
Let’s use dropshipping as an example. You may be able to build a 7-figure online store, but you can’t guarantee the cash flow will be sustainable, especially the competition is getting more fierce. If you decide to transit to another business, you pretty much have to start everything over.
On the other hand, if you have a good personal brand, then it’s not as much of a worry.
Let’s get back to Youtube.
Some people worry the platform may die and use that as an excuse for not starting. In “extremely unlikely” case that happened, surely that will suck, but for someone already famous, it’s not the end of the world. They just need to move to another uprising platform, and their tribe will automatically follow.
That’s what I call transferrable.
Not to mention it’s much easier to expand your business as well. There are plenty of celebrities who start their clothing lines earning lots of money because they leveraged their name.
3. I’m happy with the risk
Being an influencer is not all sunshine and rainbows.
To begin with, it is a lot of hard work.
Besides my full-time job, I have to come up with a topic, do my research, write my script, film editing, taking care of SEO for my video, Every. Single. Week.
Content creation is energy-draining. If you don’t enjoy the progress it’s just going to be painful. Thankfully, I still find it quite fun so I can see myself keep doing it.
But that’s not all.
The biggest fear that holds people back is the malice of others.
As you get famous, you’ll inevitably be judged. Some haters will dislike you for no reason. You may lose your privacy, and have to be cautious of what you say in the public, which may lead to a very unhappy life.
If you are serious about putting yourself out on social media, then you should be prepared for those.
Do I like to be hated or disliked? Do I want to lose my privacy? No. But I will happily accept the consequence because the benefits outweigh the risks.
I don’t care about how others think about me, so the haters have nothing to do with my life. How about losing privacy? That may be a concern but I think I’m a nice person in general, I don’t have many dark secrets (I guess) so I’ll take my chance here.
What I’m saying here is, social media is not just about letting people know where you hang out tonight or showing off what you bought. It’s a great way for you to build your personal brand, which helps you stacking your success.
That’s why I put myself out on social media.
Of course, it’s not for everyone, and there can be lots of frustration in the journey, but I think it’s well worth it. I’ve never regretted a single moment of this and I enjoyed the process every day. If you are unsure if this is for you, give it a go anyway. You have nothing to lose when you start.
I hope you find my sharing helpful, if you are inspired by what I’ve said, comment below! That would make my day.